Birks and Mayors Rebranded as Maison Birks
August 22, 13
(IDEX Online News) – Canadian jeweler Birks and Mayors has been rebranded as La Maison Birks. The rebrand includes a modified logo and a brand new advertising campaign that the company says retains its 135 year-old history, but also expresses the modern experience it offers to its clients.
The new logo retains the company’s emblematic blue box, but now includes a diamond shape, referencing the company's expertise in diamonds, and the year the Company was founded, 1879.
The new advertising campaign highlights the company’s Canadian heritage.
"Birks has been a household name in Montreal and in the rest of Canada for nearly 135 years, and it remains the reference in terms of quality and prestige for consumers and connoisseurs across the country. While attesting to our rich history, the new corporate identity rejuvenates Maison Birks' brand proposition, and allows Canadians to discover Maison Birks in all its purity. This is a historic moment for our company," said Jean-Christophe Bédos, president and CEO of Birks & Mayors Inc.
The launch coincides today with the opening of Maison Birks' first mono-brand store, located in the Mapleview shopping centre in Burlington, Ontario. A second mono-brand store is due to open in the Square of Quartier DIX30 in Montreal, Quebec.