De Beers Diamond Jewellers Opens Third Store in Hong Kong

(IDEX Online News) – De Beers Diamond Jewellers has opened its third store in Hong Kong, at Times Square in the Causeway Bay district of Hong Kong.

“Hong Kong is a key market for De Beers, not only in Greater China, but globally as well and Times Square is a prime location,” said Francois Delage, CEO of De Beers Diamond Jewellers.

“Clients in Hong Kong and China have a rich history and deep appreciation of diamond jewelry and we are delighted to continue to serve our clients in the region with our third store in Hong Kong. This is where expertise meets emotion, whether timeless classics, stunning solitaires or High Jewellery design De Beers translates 125 years of diamond mastery into wondrous designs."

Each De Beers store is equipped with a De Beers Iris, a unique technology that helps clients see the beauty of each diamond through the eyes of an expert.

To mark the opening, four new designs from the Imaginary Nature collection – a pendant, a pair of earrings, a ring and a statement necklace – will debut at the Times Square store. In addition to these four new designs, three high jewelry pieces will also be exhibited exclusively at De Beers Times Square in the month of November.

De Beers Diamond Jewellers last week opened its first store in Canada, with a 1,636 square-foot outlet in Vancouver.

De Beers has stores in London, New York City, Paris, Beijing, Shanghai, Hong Kong, and Tokyo and elsewhere.

De Beers Diamond Jewellers was created in 2001 in a joint venture with LVMH Moët Hennessy Louis Vuitton.