JIC Promotes Holiday Jewelry Gifts on TV

Ring by Le Vian

(IDEX Online News) – Jewelry Information Center (JIC), the consumer education arm of Jewelers of America (JA), showcased jewelry products from more than 15 JA Supplier Members on a multi-city TV media tour recently. The segments were seen by millions of viewers and promoted jewelry gift ideas to increase excitement for fine jewelry just in time for the holiday season.

JIC spokesperson Amanda Gizzi appeared on ABC, NBC and CBS affiliate news shows across the country to talk about trends for the holidays that included: convertible jewelry, stacking jewelry and updated classics in gold and platinum.

“It is essential that Jewelry Information Center continues to promote gifts of fine jewelry throughout the year – especially during the holiday season,” said Gizzi, who is also JA director of Public Relations & Special Events. “We feel very strongly that these media tours give consumers guidance, encourage them to shop at reputable Jewelers of America-member stores and increase their desire for fine jewelry.”

The JIC segments featured jewelry from JA Supplier Members including: Andrew Hamilton Crawford, Byard F. Brogan, Charles Garnier Paris, CJ Recht, Le Vian, LJD Designs, Lori Bonn Designs, Mi Moneda, Mijou Jewelry, Orlanda Olsen, Pamela Huizenga, Paolo Costagli, Rarest Rainbow, Royal Chain, Ti Sento Milano and ZAIKEN Jewelry.