Dates Announced for 2018 BrilliANT - Antwerp Diamond Trade Fair
February 12, 17
(IDEX Online) – The Organizing Committee of BrilliAnt, the Antwerp Diamond Trade Fair, has announced the 9th edition of the show will take place from January 28 to 30, 2018.
"Both visitors and exhibitors need to be able to plan ahead," said Committee member Michel Nasielski. "Buyers' groups and industry organizations that coordinate overseas buying trips for retail jewelers are currently setting their agendas."
BrilliAnt's eighth edition was the first to host international exhibitors. Six Indian diamond and jewelry firms exhibited and, across the board, expressed satisfaction with their exposure and an interest to return in 2018, asking for larger booth space, according to a statement. Other foreign companies also were positive.
During the three days of the fair, there were presentations by Jean Marc Lieberherr, CEO of the Diamond Producers Association (DPA), and by the World Diamond Mark (WDM). Lieberherr provided his audience with a detailed update of the DPA's "Real is Rare" diamond consumer campaign, while the WDM's presentation – called ‘Driving traffic to retailers - the World Diamond® Mark Model' – was a preview of the WDM’s new consumer-oriented website and programs, and demonstrated how digital marketing channels have become effective and affordable marketing tools to reach consumers and drive traffic to retail jewelers.
BrilliAnt - the Antwerp Diamond Trade Fair is a joint initiative of the Antwerp Diamond Bourse, the Diamond Club of Antwerp and the Antwerp Diamond Kring, and is powered by the Antwerp World Diamond Centre (AWDC).