Blue Nile Partners with I Do Now I Don’t

(IDEX Online News) – The trend for selling old gold may be past its peak, but that has not stopped online diamond and jewelry retailer Blue Nile from partnering with jewelry buyback site I Do Now I Don't in a buyback program with a twist – they don’t get any cash back; instead, they receive Blue Nile credit.

Consumers who want to get rid of old or unwanted jewelry can log onto Blue Nile and submit a short form describing their old jewelry. They will then receive an offer for credit to be used on the Blue Nile website for new jewelry.

"Since 2007, I Do Now I Don't has offered an outlet for people ready to unload jewelry that they [did] love at one point, but now don’t," said Josh Opperman, CEO and founder of I Do Now I Don't.

“By recycling old jewelry, this collaboration gives consumers the opportunity to purchase the best quality diamond rings, bracelets, earrings and pendants they might otherwise have been unable to afford this holiday season,” stated a press release from Blue Nile.