PC Jewellers Enters into Partnership with Blue Nile

(IDEX Online News) – Indian jewelry retailer PC Jeweller has signed a collaboration agreement with Blue Nile that will evaluate the potential for online jewelry sales in India.

According to a letter to the Bombay Stock Exhange, the company said that it would initially launch joint branded products that will be sold through its showrooms and its e-commerce portal wearyourshine.com.

The two companies will collaborate on various aspects, including product design, diamond sourcing, branding and marketing, packaging and customer experience for the joint branded products launch, which is already in the pipeline.

As well as its online portal, PC Jeweller has more than 50 showrooms in 42 cities and 16 states in India.