Jewelry.com and DPS Create Video to Push Right Hand Rings
October 12, 05
Jewelry.com and the Diamond Promotion Service (DPS) want women to say, "I love me!" this holiday season. After designating October as Diamond Right Hand Ring Month, Jewelry.com has created a video news release to educate viewers about how to love themselves with a diamond.
According to Jewelry.com and the DPS, last year 5.4 million Right Hand Rings were sold, a 15 percent increase over the previous year. "The left hand is for your love, your significant other, and the right hand is really about your independence," says Laurie Hudson, President of Jewelry.com, as part of the VNR footage.
The news story plus B-roll also features interviews with Sally Morrison, Director of the Diamond Information Center; fashion expert Alison Deyette; Becky Higgins, Director of Marketing at Zale's; and two women who have embraced Right Hand Rings.