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Tiffany & Co. Opens More Stores in China

March 21, 06 by IDEX Online Staff Reporter

Tiffany & Co. plans to open two new stores in China in 2006, in Beijing and Shanghai. The 1,900 sq ft store in Beijing's Oriental Plaza retail center is slated to open in May. The Shanghai store is a 700 sq ft store in Plaza 66, a luxury shopping center, with a planned fall opening.

 

Both stores will offer an array of Tiffany & Co. collections, with an emphasis on diamond jewelry. Among them are diamond engagement rings, Tiffany Celebration rings, and diamond jewelry in platinum and 18 karat gold settings. Other designs include rare and lustrous pearls; fashion jewelry and watches; collections by Paloma Picasso and Jean Schlumberger; and gifts and accessories.

 

“These convenient locations expand our presence both in Beijing and Shanghai, cities of growing importance as global business centers and as destinations for both domestic and overseas tourists,” said Darren Chen, Tiffany & Co. group vice president - International Sales in a release.

 

The new stores are the company's second locations in both cities. Tiffany currently has a boutique in Beijing's Peninsula Palace Hotel, which opened in 2001, and a boutique in the City Plaza shopping complex in Shanghai, which opened in 2004.

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