Amazon Q3 Jewelry & Watches Sales Double
October 31, 06
Jewelry and watch sales by Amazon.com in the third quarter increased more than 100 percent year-over-year. Sales of engagement rings and gemstones increased 108 percent and watch sales increased 122 percent. The e-tailer did not provide dollar value of sales.
Amazon’s jewelry and watch sales have been doubling every quarter for past four quarters.
Amazon.com's Jewelry & Watches store offers 200 brands and 6,000 styles (2,400 new watch styles were added in the third quarter) with prices ranging from $30 to $75,000.
Top-selling watches in the third quarter included the women's Movado Amarosa watch, the Citizen Calibre 2100 Titanium watch, the Tag Heuer 2000 Aquaracer watch and the women's Bulova Diamond Bezel Chronograph watch. Many watches in Amazon.com's luxury selection, which include brand names, such as Chase-Durer, TAG Heuer, Breitling, Bedat, Geneve and Ebel, also ranked amongst customer favorites throughout the third quarter.
While not providing any specific numbers beyond the above, Amazon did say that each quarter “millions of customers” shop at the jewelry and watches store, especially for important gift-giving occasions, such as the upcoming holiday season.