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Amazon Jewelry Sales More Than Double in December

February 09, 05 by Albert Robinson

Online retailer Amazon said its December 2004 jewelry sales soared more than 120 percent from the same month a year earlier and the triple-digit growth has continued in 2005.

 

Customers are buying rings, necklaces, earrings, bracelets, watches and even body jewelry such as the best-selling belly bar by Paris Hilton, Amazon said.

 

Perennial favorites remain heart-inspired jewelry, diamonds and pearls, Amazon said.

 

The online retailer said customers could find more than 1,000 ruby jewelry items at prices ranging from $100 to more than $15,000, including a wide selection of heart-shaped rubies.

 

Amazon said it also sells a large selection of diamonds, including diamond studs starting at $40 dollars and an 11.5 carat invisible set diamond bracelet for $25,599.

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