DTC Relinquishes Control of Sangini to Sanghavi Exports

The DTC, the sales and marketing arm of the De Beers Group, recently handed over one of its flagship brands, Sangini, to Sightholder Sanghavi Exports. The move is part of a DTC policy of handing over its Indian brands over to Sightholders once its immediate objectives have been met.

Launched in 2004 and run by seven Sightholders in 2005, Sangini was recently purchased by Spectrum Jewellery Pvt. Ltd, part of the Sanghavi Exports after a successful bidding process.

According to Cherie Tandon Saldanha, DTC marketing director, India, “DTC has always looked towards developing the diamond jewelry market worldwide and has launched flagship brands in local markets, after intensive consumer research. Based on the findings of the research, brands are introduced, nurtured and then handed over to its Sightholders to run."

Sanghavi Exports was established in 1971 and is one of India's largest manufacturers and exporters of polished diamonds.