K P Sanghvi Launches Cupio Diamond in India

K P Sanghvi group, a Diamond Trading Company (DTC) Sightholder, is introducing its Cupio diamond to the Indian market. The cut, a hexagonal brilliance with 73 facets, has already been launched in the U.S., Japan and Europe.

The launch of Cupio at the IIJS Show in Mumbai is part of a growing trend among Indian diamond firms of focusing on the expanding local market.

Cupio, Latin for ‘desire’, is a 6-sided cut that will be available in 0.20 to 1.00 carat sizes. According to the company, Cupio is cut for maximum brilliance and it scores higher than most of princess cut diamonds in light performance tests.

Arvind Sanghvi, director of the K P Sanghvi Group said at the launch, “After introducing the diamond to international destinations like US, Japan and Europe, Cupio will now be available in India. We have used latest technology and expertise in creating a diamond par excellence with a brilliance never seen before.”

KP Sanghvi was established in 1965 and markets polished diamonds and jewelry through its associates, the Samdimon Group, with offices in New York, Rome, Valenza, Tel Aviv, Dubai, Shenzhen, Shanghai, Hong Kong, and Tokyo.