Sarin to Grow Business in China, Southern Africa

Sarin Technologies, a supplier of technological tools to the diamond industry, is increasing its business activities in the strategic and growing markets of China and southern Africa, concurrent with increasing demand in those areas for the firm’s diamond manufacturing products.

The company’s combined sales in South Africa and China increased in the first nine months of 2007 by 67 percent, from $1.5 million to $2.5 million over 2006. Sarin’s 2007 sales in India grew to $19.7 million in the first ten months of 2007, a 20.8 percent increase over 2006.

In 2004, Sarin established two regional offices in India, which have since grown to include almost 100 employees. The company now employs almost 200 people internationally.

Sarin is also celebrating its 20th anniversary and has developed a new marketing program entitled “Sharpen Your Vision” to accompany the launch of its new logo. Details regarding the marketing campaign were not provided.