43% of Women in the Gulf Prefer Diamond Jewelry

A De Beers survey of women living in the Gulf States found that 43 percent of them rate diamond jewelry as the preferred gift for the festive season. Following diamond jewelry were luxury watches, designer clothing, fragrances and overseas holidays.

Gulf men also rated diamond jewelry highly, with 71 percent of them placing them on the top of their list of gifts for their loved one. Saudi men stood out, with 75 percent of them preferring to gift diamond jewelry.

The survey also found that the Middle East region has the highest preference for giving diamond jewelry compared to any other region in the world.

According to De Beers Group Marketing, Middle East diamond sales rise during the Adha holiday season, which includes a mini wedding season as well.