Forever to Open 20 Stores Across India

Forever Precious Jewellery & Diamonds Ltd is adding showrooms to its portfolio, reportedly earmarking Rs. 4 billion ($91.4 million) for the venture, Business-Standard reported.

Forever, an Ahmedabad, India jewelry manufacturer, which mostly exports its goods, plans to open 20 stores in different cities in India in the coming four years.

“We are launching four exclusive showrooms this year,” Managing Director Jaikumar Begani was quoted on the site as saying, adding that the 10,000-sq-ft Nagpur store will be their largest.

Two more stores will open at Shivranjani crossroads in Ahmedabad and Surat.

Forever already operates 45 outlets under the brand name Navaras.