Bidz.com to Auction $3 Million Versace Tiara

Bidz.com, an online jewelry auction site, today announced it will be offering the recently acquired Gianni Versace tiara in a public auction. The auction will begin with an opening bid of $699,000 on Monday, March 23 at 9 a.m. PDT. The Tiara has an estimated worth of more than $3 million.

This is the first time that the tiara, which contains more than 1,200 diamonds – all of which are GIA or EGL certified – has been offered in a public auction.

“Many investors move towards trusted and time tested commodities, such as gold and diamonds in uncertain times. The Tiara, with its unique brand cache, and intrinsic value has widespread appeal to the most discriminating jewelry buyers around the world,” said Leon Kuperman, president of Bidz.com Inc.

Bidz.com will donate a substantial amount of the funds raised from the auction to Aid for AIDS, a non-profit premier service provider for Los Angeles County whose mission is to provide direct financial assistance and critical support for the necessities of life to those impoverished and disabled by HIV/AIDS.  

Actress Carol Channing (who sang “Diamonds Are a Girl’s Best Friend” in her role as Lorelei in the Broadway show Gentlemen Prefer Blondes) will be making media appearances nationally on behalf of Aid for AIDS to help promote the Bidz.com Versace Tiara Auction.