Fabergé Brand Relaunched After 90-Year Hiatus

Famed jewelry brand Fabergé is being resurrected after the new owners of the brand launched a revamped jewelry line. Pieces in the new collection start at $30,000, with an average price of $200,000.

Until the start of the Russian Revolution, the company was headed by Peter Carl Fabergé and was the imperial jeweler to the Russian czar and his family.

After the revolution, the Fabergé family dispersed across Europe and eventually lost the rights to the family brand name.

“Fabergé is setting new standards for the luxury industry, challenging conventions which have traditionally meant that the client is confined to the rules and rituals, opening hours and geographical locations of luxury brands," said Fabergé CEO, Mark Dunhill.

The company said it plans to offer their products in an online store.

"Fabergé.com offers the client the ultimate in personal choice, convenience and flexibility with absolute transparency throughout the buying process. At every stage, the client directs proceedings and drives the relationship to suit his or her own pace and style. "

Rights to the brand name were bought in 2007 by Pallinghurst Resources LLP, an investment advisory firm based in London and chaired by Brian Gilbertson, the former CEO of BHP Billiton.