Shree Ramkrishna Export Introduces Jewelry Design Tool

New application will allow connecting design directly to loose diamond database says SRK's Dholakia

Shree Ramkrishna Export introduced the beta version of Design Canvas, an online application that helps their customers sketch diamond jewelry designs, illustrating for prospective customers what goes into a jewelry item.

According to the Mumbai-headquartered diamond firm, the application allows for great design precision, giving their clients the ability to custom build any design and communicate the information into a fabricated piece.

Further, the application will help them provide an accurate price quote.

“SRK’s aim other than crafting quality diamonds is to have continuous innovation at the forefront of our business ensuring relevance to customers,” said Shree Ramkrishna Export Managing Director Marketing & Finance Rahul Dholakia.

Recently the company launched SRK Lite, a version of their e-commerce site designed for use with mobile phones.

Design Canvas will enable customers to customize each detail of the jewelry item and help them determine the exact price of the jewelry by selecting the matching parameters of each diamond in the piece to diamonds available on SRK’s e-commerce site, Dholakia added.

The application will be officially launched at the Hong Kong Jewellery & Gem Fair in September but the beta version is already available on Shree Ramkrishna’s B2B web site.