EFD & Anna Sheffield Partner on a Commitment and Bridal Jewelry Line
February 08, 11Designer Anna Sheffield Photo: Cheryl Dunn |
The new partnership and licensing entity, EF3 Alliance, will offer a unique and inspiring collection of gold and diamond bridal jewelry following in the design aesthetic of the New York City based Anna Sheffield Fine jewelry Brand.
The collection will be available for sale exclusively at the company’s site this coming spring. Additionally, the Bridal jewelry can viewed and purchased by private appointment in the brand’s SOHO atelier and will be rolled out to select retailers worldwide throughout 2011.
Sheffield has a background in sculpture and metal smiting which led her to start making jewelry. Her first line, Bing Bang, was launched in 2002, caught the eye of luxury retailers such as Barney’s New York and acclaimed fashion designer Marc Jacobs.
In spring 2006 Sheffield designed her first 18K gold and diamonds line for Marc's runway presentation. Since then she has created her namesake line Anna Sheffield Jewelry and continues to bring her unique vision to the world of fine jewelry.
E.F.D is one of the largest manufacturers of Princess cut diamonds in the world. The second-generation firm has state-of-the-art polishing and jewelry factories in Thailand and Israel. It supplies some of the world’s most famous watch and jewelry brands. Last October, the company announced an agreement to be the exclusive supplier of all princess cut diamonds to online Chinese jewelry store, Zbird.com.