Trend-Forecasting Seminar Kicks Off In Mumbai

(IDEX Online News) - A two-day jewelry trends forecasting seminar conducted by the Trends Jewellery Forecasting (TJF) group, kicked off in Mumbai today (Monday) with about 200 attendees from jewelry manufacturing companies and design schools.

Organized by the Gem & Jewellery Export Promotion Council (GJEPC) and sponsored by the Gemological Institute of America (GIA), the seminar is part of the GJEPC’s plan to move the Indian jewelry industry down the pipeline from production center to a global design hub and industry trendsetter.

Conducted by TJF co-founder and creative director Paola De Luca, the seminar includes such topics as the decoding of social phenomena and their impact on consumer attitudes and the subsequent directions product development takes.

As TJF CEO Paolo Novembri pointed out in his opening remarks, events like those unfolding in the Middle East today ultimately influence the design and development of products for various markets. Elaborating on the point, he told IDEX Online, “Designing product for Europe today means one has to take into account the fact that the continent is today a multi-ethnic and multi-cultural market. Product development has to be far more nuanced.”

GJEPC chairman Rajiv Jain noted in his introduction, “As India works towards becoming the ‘next design destination’ for jewelry, it is imperative to understand the world’s various markets and determine the creative direction we have to take towards providing our clients with product they want.”