Israeli Diamond Industry Launches Marketing Campaign, App
March 27, 11The initiative, "Welcome to Israel," is the Israel Diamond Institute’s marketing campaign for 2011 announced at the Baselworld watch and jewelry trade fair.
“We want to welcome you to Israel, whether you are in Basel, at other diamond and jewelry shows, online, or actually visiting Israel, where you are all most welcome of course,” said IDI Managing Director Eli Avidar.
The IDI also introduced an iPhone application for the diamond industry. Developed by the IDI portal, the app offers a wealth of up-to-date news and information.
The free app offers real-time updates of diamond needs and enables users to respond instantly. Companies can easily upload their diamond requirements via the Israel Diamond Institute portal, and dealers wishing to supply those diamonds can contact the relevant company via the application.
The iPhone application also features a directory of Israeli diamond companies, banks and gemological labs, which can be contacted directly from the iPhone.
According to Avidar, the Israeli diamond industry came out of the economic crisis strengthened. He said that diamond companies were on their way to reaching pre-crisis export levels.
The guest speaker at the launch was Reuven Kuvent, outgoing CEO of Dun & Bradstreet Israel, who spoke about the accelerated growth of Asian economies. “By 2030, the Chinese economy will be the largest in the world, the U.S. will be second and India will have the third largest economy.”
Although the U.S. might seem to be less attractive now due to poor economic performance, he called on the industry to cultivate each of these markets for the future.