Blue Star Internet Initiative Allows Customers to Customize Cuts
March 29, 11(IDEX Online News) - Blue Star Diamonds, an Indian De Beers DTC Sightholder, has launched an internet initiative that features a commercial website where one can not only browse and buy diamonds at listed prices, but also bid for special stones through its “bid-a-diamond” module.
Blue Star’s initiative includes iPhone and Blackberry apps, thus giving Blue Star a presence in the entire range of e-commerce options.
An interesting add-on to the usual internet offerings at their site is a module that allows the client to customize a diamond with a unique cut of his choice.
A company press release states that the initiative includes delivery by Blue Star anywhere the client requires the diamonds that have been bought.