NJN: Jessica Alba New Face for Piaget Campaign
May 05, 11“She’s modern and young and cool and beautiful,” Brad Goreski, stylist for the campaign, said. “I think Jessica’s the perfect face for Piaget.”
Rather than print, the campaign will focus on key online social media sites such as Facebook, Twitter and YouTube, building on Piaget’s campaign last year with Sienna Miller.
“The thing about Piaget is it’s jewelry that you hang onto and pass down, and these are pieces that you keep forever,” Alba said. “They’re timeless.”
Pieces in the Possession collection include cuffs, necklaces, earrings and rings made of white, rose and yellow gold, with some items including diamonds.
“The thing that’s so great about these pieces is how chic and simple they are,” Alba said. “I love the idea of layering-the gold and the silver and the rose gold, the sparkly line is nice with all the diamonds.”
To watch a behind-the-scenes video of Alba’s shoot, click here.
The full Possession collection can be seen here.