MJSA Introduces Custom Jeweler Membership
May 18, 11(IDEX Online News) – MJSA has introduced a new Custom Jeweler membership category to help retailers take advantage of increasing demand for customized jewelry, the jewelers association.
MJSA says that the affordably priced membership includes free subscriptions to its monthly MJSA Journal and quarterly MJSA Custom Jeweler; free archived articles from both publications; and discounts on the books of MJSA Press and other leading industry publications-including a significant discount on David Geller's renowned pricing guide, Geller's Blue Book to Jewelry Repair & Design.
These informational resources facilitate peer-to-peer learning among MJSA's community of custom jewelers and jewelry retailers, one of the key benefits of membership. In addition, Custom Jeweler members will be able to use the MJSA logo as an indication of their commitment to industry best practices in jewelry making and design.
The new membership comes at a time when custom design has become an area of growth for many retailers. In the most recent Cost of Doing Business Report conducted by Jewelers, the "designer/artist/custom jewelers" category was the only one in which median sales increased by 3.1 percent.
As IDEX Online analyst Ken Gassman notes, the twenty-something "Millennial" generation has a high interest in personalized products, which suggests continued growth for retailers who offer custom services, particularly in bridal.
"We have received numerous requests from retailers who want to benefit from this trend, but don't know where to begin," says David W. Cochran, MJSA president and CEO.