Charles & Colvard Signs Distribution Deal With Amazon.com

(IDEX Online News) – In a move that could open up a large new market for its jewelry, moissanite supplier Charles & Colvard, Ltd. has signed a distribution agreement with Amazon.com, the world's largest e-commerce seller, to directly supply moissanite fine jewelry to online retailers.

Charles & Colvard CEO Randy N. McCullough said, "Amazon's commitment to superior customer service coupled with its state-of-the-art jewelry shopping section offers an ideal platform to increase awareness of the value and luxury of moissanite jewelry."

He said his firm's "cost-effective alternative to diamonds" together with Amazon's e-commerce expertise created a strong partnership.

The Charles W. Moissanite Signature Collection on Amazon features jewelry pieces in 14K gold in collaboration with Charles Winston. Jewelry made of fine silver are planned for the fall of 2013 and Valentines' Day 2014.