Gem Star Inc. Appoints Former Zale Executive Serrao as Director
April 02, 14(IDEX Online) – Canadian diamond and jewelry wholesaler, Gem Star Inc., has appointed veteran diamond executive Beverly Serrao as a Director to oversee the development of new business.
Beverly was previously at Zale Corp in Dallas where she was Vice President, Diamond Sourcing. Prior to Zales, Beverly worked with People’s Jewellers in Toronto, Canada, which she joined in 1973, travelling internationally to purchase diamonds.
"Beverly is a highly skilled and experienced diamond buyer with many years’ experience and a high code of ethics. I am thrilled to add her to our executive team," said Gem Star owner and president Bhushan Vora.
"Her experience in buying and selling diamonds, combined with her negotiating capabilities and high code of ethics, are very relevant to Gem Star."
Meanwhile, Serrao said: "With my expertise in the diamond industry, coupled with my ability to identify product opportunities and strategies, I look forward to working with Gem Star in advancing the brand and increasing profits.”
Gem Star Inc. is a Toronto-based diamond and jewelry wholesaler with over 30 years active diamond and jewelry trading, working with major dealers in Canada, Belgium and India, servicing Canadians, and diamond and jewelry retailers and manufacturers. Gem Star holds a respected position in the Canadian diamond and jewelry industry. Its reputation is based on excellent service and fair pricing, which the company believes is the reason its client base continues to expand.