Luanda Accord: NDC Awaiting Funds for Campaign
October 15, 25
(IDEX Online) - The Natural Diamond Council (NDC) says it has a marketing campaign that's "ready to roll" - it's just waiting for the six African diamond producers who signed up to the Luanda Accord to provide the funding.
David Kellie (pictured), outgoing CEO of the NDC, declined to put a date on when the campaign could launch in an interview with IDEX Online this week.
But he did indicate it could still happen before the end of the year.
He was asked: "Is it likely there will be a campaign launched during your tenure (which ends on 31 December 2025)?"
He responded: "I hope so, I believe so, and even if it's not with all the money, I'm hoping that at least we can start the campaign in Q4."
Read more on this in the IDEX Online Memo tomorrow (16 October).