LVMH Watch and Jewelry Sales Rise 6% as Bulgari, Tiffany Drive Growth
October 15, 26
(IDEX Online) - LVMH's Watches & Jewelry division recorded 6% organic sales growth in the third quarter of 2026, as strong demand for jewelry helped offset a slowdown in growth across the luxury group.
Revenue from the division, which includes Tiffany & Co., Bulgari, TAG Heuer, Hublot, Chaumet and Zenith, reached EUR 2.50 billion ($2.90 billion) in the three months to September 30, up from EUR 2.32 billion a year earlier.
Organic growth, which excludes currency movements and changes in the scope of consolidation, slowed from 9% in the first half of the year.
For the first nine months of 2026, Watches & Jewelry revenue rose 4% in reported terms to EUR 7.73 billion ($8.96 billion), with organic growth of 8%, according to results published by LVMH on October 12.
The group said the performance was driven by jewelry, with Tiffany continuing to strengthen its established collections and renovate its store network, while Bulgari reported record-breaking revenue for its new Eclettica high jewelry and prestige watch line.
Tiffany highlighted the continued success of its HardWear, Knot and Sixteen Stone collections. Its Blue Book 2026: Hidden Garden high jewelry collection, launched in New York and subsequently presented in Venice in a fall edition, showcased the brand's creative direction.
Bulgari introduced Eclettica, combining high jewelry and prestige watches, which the group said generated record sales. Its Kaleidos exhibition traveled to Shanghai, while a large-scale installation in New York celebrated the Serpenti design.
Chaumet continued to develop its Bee de Chaumet collection, while TAG Heuer benefited from prominent exposure at Formula 1 races, including its role as title partner of the Madrid Grand Prix.
The division's performance contrasted with weakness in LVMH's largest business, Fashion & Leather Goods, where organic sales fell 5% in the third quarter. Group-wide organic revenue rose 1% to EUR 18.50 billion ($21.46 billion), below market expectations, amid a less favorable business environment in China.
LVMH reported total revenue of EUR 57.15 billion ($66.29 billion) for the first nine months of 2026, down 2% in reported terms but up 2% organically.
Pic courtesy Bulgari.