Zales.com Offers Personalized for the Holidays

After announcing that it expects comparable store sales to be “flat to slightly negative” in the holiday season, Zale is promoting its online store to gain added revenue and perhaps greater customer loyalty. The path to this goal is the personalized jewelry on Zales.com.

Saying it redefines what it means to customize gifts, Zales.com personalization offers the opportunity to customize more than 800 unique pieces with birthstones, names, messages and metal color.

“No longer are we talking about just engraving a name on an ID bracelet,” said Steve Larkin of Zales.com. “Customers can personalize the face plate of a watch, customize hoop earrings with a name in gold lettering or even create a one-of-a-kind necklace that features two script names linked by a diamond accented heart.”

Items that can be personalized include promise rings, couples jewelry, mother's rings, religious jewelry, men's items such as cufflinks and money clips, children's jewelry, sports team wear, watches and even clocks and picture frames.

Items in the personalized section of the website are only available online.

Prices for personalized items start at $15, and can take as few as 1-2 weeks for delivery, with more detailed designs taking 3-4 weeks.

In addition, Zales.com is offering a holiday bonus with the chance to win an online personalized jewelry shopping spree up to $1,500.