Canadia Diamond Brand Announced

Tri-Star has announced its diamond brand Canadia. The marketing campaign is part of an increasing trend in the diamond industry of branding diamonds with the aim of adding to its value and marketability.

Tri-Star plans to use a triple guarantee as one of the tools to differentiate its brand – a government certificate authenticating Canadian origin, a gem print, and a gemological lab certificate.

Oren Sofer, Tri-Star Worldwide CEO, said at the Basel World debut “there is a great demand throughout the world for the unprecedented peace of mine that Canadia’s triple guarantee offers customers”.

Tri-Star is a joint venture between Rosy Blue, Backes & Strauss, and Beny Sofer & Sons.

Rosy Blue’s CEO Dilip Mehta added “to realize the full potential of the Canadia brand, we have formed a diamond company the likes of which the industry has never before seen”.