PhotoScribe Opens New Office as Laser Inscription Demand Rises

In a sign of the growing popularity of diamond laser inscriptions, the world's largest manufacturer of such equipment, PhotoScribe Technologies, has opened a sales office in Minnesota to meet growing demand.

Minnesota was selected for its central location in the U.S. and its proximity to major jewelry companies.

“We have witnessed a 40 percent growth in sales since 2000, when we introduced our first laser marking system, and we expect that to continue” said President and CEO David Benderly. “In the next five years, we project that every stone from 1/5 of a carat up will be marked with some inscription, such as a lab name and certificate number, a manufacturer’s SKU, a brand logo – or perhaps a bar code.”

PhotoScribe attributes its growth to several factors, the most important of which is the impact of new laser technology which it says has enabled it to solve many of the problems that have traditionally plagued diamond inscription. 

Its equipment is guaranteed not to penetrate the diamond and cause internal damage so a jeweler no longer has to worry that his customer’s diamond will be damaged.

“Consumers like the added confidence that comes with the ability to recognize and identify their stone at any given time, which includes ring sizing or cleaning by a jeweler and tracing in case of loss or theft," said Benderly. Inscriptions can also address consumer concerns regarding diamond treatments and synthetic diamonds, he added, saying he expected such concerns to increase in the coming years.