Menu Click here
website logo
Sign In| Sign Up
back back
Diamond trading
Search for Diamonds Manage Listings IDEX Onsite
diamond prices
Real Time Prices Diamond Index Price Report
news & research
Newsroom IDEX Research Memo Search News & Archives RSS Feeds
back back
Diamond trading
Search for Diamonds Manage Listings IDEX Onsite
diamond prices
Real Time Prices Diamond Index Price Report
news & research
Newsroom IDEX Research Memo Search News & Archives RSS Feeds
back back
MY IDEX
My Bids & Asks My Purchases My Sales Manage Listings IDEX Onsite Company Information Branches Information Personal Information
Logout
Newsroom Full Article

Survey Says: Diamonds Spell Love on Valentine's Day

February 07, 06 by IDEX Online Staff Reporter

A recent international survey found that women want diamonds on Valentine's Day, but men are just responding to their wishes, unless they happen to be Italian. British and French men should also take note – women are not very impressed by you.

 

According to the survey of over 6,000 people, of all the gifts you could give your lover, the one that will make her happiest is a diamond.

 

The survey exploring love and romance has also revealed that if you want to capture your loved one's heart this Valentine's Day, the best thing you can do is surprise them, give them something original and do it at home.

 

The majority of men claim that they try to make a special effort on February 14; unfortunately, many of their gestures must go unnoticed. In over a quarter of the countries surveyed, the majority of women revealed they had received nothing from their partner last year.

 

The survey, commissioned by the Diamond Trading Company (DTC), found that while British men say they want to give a diamond over anything else, and eight out of ten women putting diamonds at the top of their Valentine's Day wish-list, British women are less than impressed. They scored their male counterparts below five on the romance scale of one to 10; putting the UK on a par with famed 'unromantics', the Germans.

 

While women around the world believe that French men top the global league table of love and romance, the survey suggests that Gallic men have been falsely positioned on the sharp end of Cupid's arrow for too long. Although 100 percent of respondents placed the French among their top two most romantic nationalities, French women themselves remain resolutely unimpressed with their men, giving them a romance rating of just over five

 

If you don't receive a diamond this year, you might consider moving to Italy where results show that over one in 10 women received diamonds on Valentine's Day last year.

 

ACNielsen, who conducted the research, surveyed men and women in 15 countries around the world, including: Saudi Arabia, China, France, Germany, Hong Kong, India, Italy, Japan, Spain, Taiwan, Thailand, Turkey, the UK and the USA .

Diamond Index
Related Articles

Yahoo! and Swatch Valentine's Partnership Targets Males

February 07, 06 by IDEX Online Staff Reporter

Read More...

IDEX Online Research: Modest Valentine’s Jewelry Sales Gains Projected for U.S. Jewelers

February 02, 06 by Ken Gassman

Read More...

Male Spending on Valentine's Day Jewelry Set to Rise 4.3%

February 01, 06 by IDEX Online Staff Reporter

Read More...

Newsletter

The Newsletter offers a quick summary of the past week's industry news and full articles.
Our Services About IDEX Privacy & Security Terms & Conditions Sign-Up Advertise on IDEX Industry Links Contact Us
IDEX on Facebook IDEX on LinkedIn IDEX on Twitter