AGS Laboratories Launches Indian Marketing Campaign

AGS Laboratories is concentrating efforts to expand its business in India. The company is launching a marketing campaign that will include advertising, educational seminars, trade shows, and web presence, targeting diamond manufacturers and jewelers.

“This market is important to our strategic vision, and we want to make sure that we give it the attention it deserves,” says Peter Yantzer, AGS Laboratories executive director on the reasons behind their brand awareness campaign.

Last summer Gem Services International (GSI) started to operate a take-in window service for AGS Laboratories.