Another Holiday Season, Another Victoria's Secret Fantasy Bra

Victoria's Secret revealed its annual Fantasy Bra, a marketing support tool. Each year the lingerie maker orders a bra set with diamonds and other precious stones from a jewelry maker. The bras, always worth millions of dollars, are never purchased by a client, but always generate buzz.

This year is almost no different: unlike previous Fantasy Bras, this time the bra is actually relatively comfortable, reports a model who wore it.

The 2006 version is a $6.5 million bra embroidered with more than 2,000 Hearts on Fire diamonds, weighing 800 carats. It also has a 10-carat diamond brooch centerpiece.

According to Karolina Kurkova, who modeled the bra for the Christmas Dreams and Fantasies catalog, “it doesn't dig in”.