Gitanjali Lifestyle Opens Luxury Watch Store

Gitanjali Lifestyle, the retail arm of Gitanjali Group has recently opened a luxury watch store called Bezel. Bezel holds a number of luxury brands including Nina Ricci, Just Cavalli, Morellato, Cavalli, Miss Sixty and Sector.

Gitanjali Chairman Mehul Choksi said he sees immense potential in the fashion and luxury watch market in India. “As we open more stores and open up avenues through franchising and other models of reaching out to our consumers, we are confident that Gitanjali thus fulfills the lifestyle needs of the Indian consumers through its various brands and brand associations.”

According to Choksi, people’s purchasing power has increased and they are now shifting from buying gold as a long-term investment to paintings and real estate as well. This shift is fueling the luxury goods business in India, estimated at $14 billion.