IDEX Online Research: Jewelry Sales at Record $71.3 Billion
February 04, 13(IDEX Online News) – Fine jewelry and watch sales were an estimated $71.3 billion in 2012, a record level for the
This is the first time in history that the American jewelry industry generated sales greater than $70 billion. Jewelers indicated that, while the average ticket was flattish, they sold more units and their customer base expanded.
The graph below summarizes annual sales for the
While the sales gain was much smaller than the 10.7 percent gain in 2011, the 2012 revenue increase was driven mostly by unit sales gains rather than inflation. In 2011, inflationary pricing related to precious metals and polished diamonds accounted for most of the sales increase.
The graph below summarizes the percentage gain by year for the
Jewelry Sales Increases Edge Out Watch Sales Gains
For the full year, fine jewelry sales were an estimated $61.9 billion in the
Fine watch sales in 2012 were an estimated $9.4 billion in the
More Details to Come
As new data is released, IDEX Online Research will report additional information. Specialty jewelers’ sales for the full year 2012 will be available mid-February.