Tiffany Promoting New Men’s Watch Collection at LAXApril 14, 15
(IDEX Online News) –Tiffany & Co. has unveiled its latest advertising campaign for its men’s watches collection on the JCDecaux Digital Clock Tower in the Tom Bradley International Terminal at LAX. Tiffany & Co.
The Digital Clock Tower, the first of its kind in North America, gives Tiffany & Co. a four-sided digital platform at the center of the new international terminal. The digital structure is 72-feet tall and will reach the 9.8 million passengers who pass through the terminal each year.
“Tiffany is excited to be the first exclusive media partner on the Digital Clock Tower to highlight our new collection of watches, CT 60,” said Catherine Lacaze, vice president Marketing, Northern America of Tiffany & Co.
“Our founder Charles Lewis Tiffany defined the spirit of a New York-minute and all the possibilities that can happen in 60 seconds. The Clock Tower is a wonderful platform to delight the people who pass it every minute with the excitement of what a minute can bring."
“We're delighted to expand our US partnership with Tiffany & Co. to Los Angeles International Airport. This new, digital spectacular tower provides unparalleled exposure for one of the world's most iconic brands,” said Jean-Francois Decaux, Co-CEO of JCDecaux.