Forevermark Branches Out in 3 New LocationsMarch 03, 16
(IDEX Online News) – The De Beers Group of companies announced that its diamond brand, Forevermark, has opened in three new locations, Hungary, Thailand and South Korea.
Forevermark launched in Hungary with R-A Diamonds, a distributor and wholesaler for fine diamond jewelry and loose diamonds. The Hungarian company has selected an initial eight independent retailers to distribute Forevermark diamonds. Hungary joins Turkey and the UK as locations where Forevermark diamonds are available.
In Thailand, the launch occurred at the opening of an exhibition at Siam Paragon, one of Bangkok’s largest department stores. Jubilee – Thailand’s largest diamond retail chain – is the new license partner, and Forevermark will be available nationwide.
In South Korea, the De Beers company partnered with wedding jeweler, Golden Dew, which has started selling the brand in 11 of its stores.
“Forevermark has enjoyed remarkable growth since it was established eight years ago,” said Forevermark CEO Stephen Lussier.
“Hungary, Thailand and South Korea are very promising markets with high growth potential. We are also thrilled to share Forevermark’s assurance of rarity, beauty and responsible sourcing with our new partners.”