David Yurman Opens Innovative New NYC Flagship Store

(IDEX Online) - David Yurman has opened its New York flagship store. The 5,000 square-foot location spans three floors on East 57th Street.

The store, described by cofounder Sybil Yurmn as "an emporium," offers David Yurman products across all categories, including high jewelry, women's, men's, wedding and watches and a curated assortment of limited-edition pieces exclusive to the 57th Street location.

The flagship features innovative technology including four video walls on different levels, mobile points of sale throughout and wireless charging stations integrated into furniture in the private salon spaces. 

It also offers white-glove, same-day delivery throughout New York City and car services to bring top clients to the store and an on-site jeweler for services such as resizing, repairs and consultations for custom designs.

"This store is an opportunity to tell our brand story and create a unique customer experience. It's an open, optimistic, airy, inviting place..." said Evan Yurman, chief creative officer.