Star Rays Aims to Become India's First Carbon-Neutral Diamond Firm
February 17, 20
(IDEX Online) - Indian manufacturer and exporter Star Rays has pledged to become the country's first carbon-neutral diamond company.
It will encourage staff to save energy, cut down on single-use plastics and use public transport to get to and from work.
The firm, a De Beers Sightholder, says it's working with consultants Carbon Expert to implement processes and best practices.
Emissions and removals will be measured in accordance with international standards, as part of a World Jewellery Confederation initiative.
"Carbon neutrality is just one of a number of initiatives Star Rays has adopted to ensure that our clients can take pride in purchasing natural diamonds manufactured by an environmentally and socially-conscious company," said Rahul Jauhari, senior vice president, global sales and marketing.
"We are committed to reducing carbon emissions at every step in our business and personal life. As a responsible company, our motto at Star Rays is to make the world a better place to live in."