Gitanjali Launches Brand Aggregating Lifestyle Store Chain

(IDEX Online News) – The DTC Sightholder Gitanjali inaugurated its first JewelSouk store at the Mumbai international airport. JewelSouk will host under one roof a variety of Indian and international jewelry and lifestyle brands.

Apart from standalone stores, the JewelSouk chain will also operate shop-in-shops in large as well as the smaller, so-called Tier II cities in India, partnering with Walmart, Centrals, Spencers, Star Bazaar, Kapsons and other leading stand alone departmental stores.

According to Gitanjali Chairman and Managing Director Mehul Choksi, “The Indian consumer is demanding a shopping experience that offers both the variety of choice and the high levels of quality that she enjoys in other leading international cities. JewelSouk aims to satisfy that need and boost the modern retail segment of the trade. It will offer exquisite jewelry and a few other branded lifestyle accessories to satisfy every type of taste.”

Shekhar Wadke, business head of the chain, added, “We are planning to open about 50 such outlets this year both as mega shop-in-shops within lifestyle department stores as well as standalone stores. Going forward we will also be looking to set up mini-malls in locations where there are high numbers of footfalls of our target segment.”