Blue Nile App Adds Augmented Reality Feature

(IDEX Online News) – A new feature of Blue Nile, Inc.’s iPhone app allows consumers to virtually “try on” an engagement ring using its “Dream Box” feature, which displays thousands of rings.  

The app allows users to take a photo of their hand to allow them to virtually try on a ring and share it through Facebook, Twitter, text message or via Email.

The app also gives users access to Blue Nile’s Build Your Own Ring® section. Potential buyers can choose from seven different categories and hundreds of styles, including classic, vintage, gemstone, sidestone, halo, three-stone and Monique Lhuillier Fine Jewelry. By tapping "Select Setting & Try It On" they can use the augmented reality feature to virtually try on the ring.

Blue Nile CEO and chairman Harvey Kanter said the new app “empowers today’s connected consumers like never before.”