Seventh U.S. Store for De Beers Opens in San Francisco
June 22, 08 by IDEX Online Staff Reporter
De Beers Diamond Jewellers opened its seventh U.S. retail store in Union Square, San Francisco, on June 19. The 2,659-square-foot store will feature new collections designed by De Beers creative director Raphaele Canot, including Talisman, Ice on Fire and Radiance.
The store, like its other U.S. counterparts, will also include bridal, one-of-a-kind high-end jewelry and signature collections, such as Wildflowers.
This opening follows the diamond jeweler’s 2005 launches in New York City, Beverly Hills; the 2007 launches in Las Vegas, Houston and Washington, D.C., and the most recent 2008 launch in Dallas.
Featuring open spaces, ebony walls and etched glass paneling, the location also includes a VIP room for private presentations and counters that can be approached from all sides.
De Beers Diamond Jewellers is a joint venture between De Beers SA and LVMH Moet Hennessey Louis Vuitton, established in 2001.
