Zale to Offer A Jessica Simpson Jewelry Collection
August 30, 11(IDEX Online News) – Zale is looking to widen the appeal of its offerings, adding what it describes as diamond fashion jewelry from the Jessica Simpson Collection. This joins another new collection by Vera Wang.
The jewelry retailer struggled to attract consumers into its stores, suffering as a result from declining sales. Bringing familiar names such as Simpson and Wang is an attempt to create product differentiation coupled with established brand names.
The Simpson collection will feature a variety of rings, earrings, pendants and bracelets, available in a range of affordable price points. Simpson's collection will be offered exclusively in Zale stores throughout the
It is scheduled to arrive in Zales, Zales Outlet and Peoples stores in October, just ahead of the holiday gift-buying period.
The collection described as inspired by and designed in collaboration with Jessica Simpson, entertainment, music and style icon. "The collection reflects all that is modern
"Today's jewelry customer is looking for contemporary, unique, one-of-a-kind, quality jewelry," said Zale CEO Theo Killion. "The Jessica Simpson collection is an example of Zale's efforts to bring designer jewelry to today's modern customer."
Earlier in August Zale Vera Wang announced that they are collaborating to launch an exclusive collection of diamond bridal jewelry. Called "Vera Wang LOVE," the collection will offer a variety of diamond engagement rings, matching wedding bands and solitaire bridal jewelry.